Come wintertime, I wake up in my Fjällräven bubble jacket. No, it’s not because I love hip-hop. It was given to me by my dad when I went to college as a sort-of global warming survival tactic. It’s double-down, crazy comfy, and the best quality known to man. He had it since he was in high school in Sweden and it lasted ’til now, so, you know it ain’t no North Face. The historic brand started as a hiking company selling tents and rucksacks. They’ve been gaining attention in the states ever since selling their backpacks at Opening Ceremony. Now, they’ve opened their first flagship stateside (located at 262 Mott Street) and it’s like a little slice of home. You’ve got to see it to believe it.
photos courtesy of (top) fjallraven & (bottom) freshness mag
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Loved the store. Got some clogs for my mama and a brick of wax to coat my trench. Also, the girl who runs the store can rattle off a chronological list of every scandinavian war in history. Pretty cool
Marcus I want my bubble jacket ,circa 1968 back…I have yet to find a warmer winter garb.