artist spotlite: cassie

I catch up with my main squeeze, Cassie, and hit her with the hard shots for Interview. I discuss her impact on current R&B and where that second album went… and lots, lots, lots more. Read the full piece >> HERE <<. Be sure to download her first official release in 7 years: Rock A Bye Baby, on datpiff now. Below find some pics from the listening party.

The world takes time to warm up to you—longer in some cases than others. It’s taken Bad Boy songstress and former model Cassie nearly seven years to find her place in today’s soundscape. The singer, who released her biggest hit to date, “Me & U,” in 2006, has become something of a cult star for R&B’s new sound—but without actually being a part of it. The single, with its minimal electro beat helmed by former collaborator Ryan Leslie, changed the path of the genre in many ways. The underground hipster sound—heard today by The Weeknd, Jhene Aiko, Miguel, and even Drake—has been heavily influenced by the ’06 track in its pared-down aesthetics and production, which altered the tapestry of R&B monumentally. In the beginning of her music career, the singer faced harsh criticism for her whisper-like vocals; but she’s since garnered acclaim for her signature tone, much like Aaliyah and Janet Jackson before her.

So where has Cassie been since her debut? She’s released a few singles that never made the desired impact, made cameos in friends’ music videos, sang a couple hooks—and suddenly—she found herself explaining, “I’m not going to all of a sudden turn into Mariah Carey… I know I have to go with my tone and my vibe now for the new records… It takes people a little longer to get in to you when you have a distinct sound.”

Her first full-length release since the album comes as a mixtape released this week, titled Rock A Bye Baby. Unlike her debut, the project boasts features from hip-hop’s heaviest hitters, including Wiz Khalifa, Rick Ross, and French Montana, reflecting an evolved, significantly grittier sound. It stays true to her now-lauded transient affect: only amplifying her aggression lyrically while sticking to her atmospheric vocal style. It’s a treat for fans that have been waiting for a comeback for years. Through pushbacks and offsets, highs and lows, Cassie’s ready for her return to relevance and recaptures the vibe that put her on the map in the first place.

>>>>>>>>>>>>>Read the full article on
Interview HERE.<<<<<<<<<<<<<<<<

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