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Candivore, the maker of the preferred cell recreation Fit Masters, has raised a $10 million investment spherical to make informal multiplayer video games.
The investment comes from Vgames, an Israeli mission capital company that specialize in video video games, and funding fund Tiger World Control. This recent capital injection brings Candivore’s general fundraising to this point to $22 million, $12 million of which was once raised in 2021.
Fit Masters has had greater than 30 million downloads around the cell app shops whilst counting greater than 5 million per 30 days lively customers enjoying greater than 10 million suits day by day.
This newest investment coincides with Candivore’s upcoming advert marketing campaign slated for the UK. Designed to advertise and draw in extra gamers to its Fit Masters cell recreation, the U.Okay. advert marketing campaign, that includes each TV commercials and on-line reviews, is about to release on Might 27 and can characteristic singer Robbie Williams and actor and soccer big name Vinnie Jones.
The approaching marketing campaign represents the biggest advert marketing campaign undertaken by way of Candivore so far, with commercials aimed toward TV and virtual platforms along a couple of offline actions. Candivore introduced equivalent campaigns in Germany with tennis legend Boris Becker and in Poland with comedy big name Cezary Pazura.
Fit Masters transforms the preferred match-3 style right into a player-versus-player (PvP) pageant. In Fit Masters, players play reside towards fighters in a fast moving turn-based surroundings, that includes other gameplay modes on a daily basis, tournaments and occasions, which permit gamers to earn rewards.
“The cell gaming area has been booming for years and our adventure has been wilder than anything else we may have imagined,” mentioned Gal Goldstein, CEO of Candivore, in a commentary. “As we proceed to paintings passionately so as to add extra options for our gamers, our endured partnership with Vgames will lend a hand our efforts to make Fit Masters much more rewarding for our world neighborhood of customers.”
Fit Masters generates sizable income that compares with video games commanding a lot greater audiences. In keeping with information accumulated by way of utility intelligence supplier Sensor Tower, Fit Masters generated $7 million in March 2022.
“We’re very fascinated about Candivore’s possibilities,” mentioned Eitan Reisel, founding father of Vgames, in a commentary. “The cell gaming marketplace is witnessing tantalizing expansion, and Candivore’s Fit Masters has already situated itself as some of the main cell video games. With the lengthy status give a boost to of Vgames, I’m assured that this cell gaming revel in will achieve extra momentum, growing abundant alternatives for stakeholders and players alike.”
Along with the TV and on-line campaigns, the Candivore crew will host a real-life free-to-enter pageant in Potters Box Park close to the London Bridge on June 11 and 12, 2022, that includes reside DJs, interactive video games, competitions, influencer and famous person meets, and extra.
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